Children nowadays could easily pick-up what they see or hear. Since now there are cable TVs that offers childrens' programs, not all of them are child friendly shows. Even the so called cartoons sometimes are using some harsh words that you don't want to hear from your kids. So, as parents, we also need to monitor what they watch on TV, and be available for our kids to explain what happened to a certain scene or explain to them that some words are not good to hear, either coming from other people or from them. And MTRCB is now back with a new infomercial.
As 2015 marks the 30th year of the Movie and Television Review and Classification Board (MTRCB). To kick off the celebration of its anniversary, MTRCB formally launched its new infomercial on 23 February 2015 at 2:00 p.m., MTRCB Building. Directed by renowned film and television director Jose Javier “Joey” Reyes, Jr., DGPI and conceptualized by Mr. Erlito “Lilit” Reyes, the infomercial features actors-spouses Ryan and Judy Ann Agoncillo in a typical morning situation at wwhome. In such scene, their depicted child picks up a word from a TV feature and asks the elders in the house what it means.
As 2015 marks the 30th year of the Movie and Television Review and Classification Board (MTRCB). To kick off the celebration of its anniversary, MTRCB formally launched its new infomercial on 23 February 2015 at 2:00 p.m., MTRCB Building. Directed by renowned film and television director Jose Javier “Joey” Reyes, Jr., DGPI and conceptualized by Mr. Erlito “Lilit” Reyes, the infomercial features actors-spouses Ryan and Judy Ann Agoncillo in a typical morning situation at wwhome. In such scene, their depicted child picks up a word from a TV feature and asks the elders in the house what it means.
The infomercial aims to challenge
parents and responsible adults to be aware of the media content our children
are exposed to, and to be mindful of the MTRCB’s classification ratings. Parents are also reminded that the primary
duty in guiding their children as to the media the latter see still rests in
them.
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Details of the infomercial were
discussed by Director Joey Reyes, Ryan and Judy Ann Agoncillo, Lilit Reyes and
MTRCB Board Members Bibeth Orteza and Manet Dayrit, the latter being
Co-Chairpersons of the Infomercial Committee.
The launch was culminated by the signing
of the Memorandum of Understanding (MOU) with the TV Networks and theater
operators to ensure showing of the infomercial and to continuously empower the
general public towards discerning viewership and thus, among other objectives,
inform parents as to the media and entertainment their children may see.
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The infomercial will be aired in all
television networks and theaters nationwide starting 25 February 2015.
Photos provided by: Dina Manlapaz of DigitalMediaPH
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