The maker of the only corned pork in the Philippines, La Filipina, starts the year 2020 by doing its first-ever Fun Run aptly titled "Power Up Run" on February 23, 2020, at Fort Santiago in Intramuros, Manila.
True to its brand name, the local brand of corned pork and luncheon meat products takes you to the historical landmarks of Fort Santiago and Intramuros not only to make it more interesting to the runners but also a unique way of promoting the Philippines' history and culture. This run is made possible in partnership with the Department of Tourism (DOT) and Intramuros Administration (IA).
Coming from the brand's tagline, "Power Up with La Filipina", Power Up Run encourages everyone to start your day right by eating protein-rich breakfast like La Filipina's Corned Pork or Luncheon Meat. These meals bring power to your performance whether you do a sport or any regular activity that you have for the day.
La Filipina products are protein-rich and infused with milk. Unlike other canned meat products, La Filipina products do not use any extenders and trans fats, making them healthier meal alternatives.
La Filipina understands that other than choosing a healthy meal, engaging in physical activities is vital to keep everything in balance. "The company values its consumers; thus, we give them an opportunity to be healthy in a fun way." tells Ms. Danika Co, La Filipina's Brand Manager.
Apart from promoting tourism, history, health, and fitness, the run's utmost goal is to extend help to aspiring Filipino atheletes and teams who possess enormous potential to represent the country in different sports; however, they could not do so due to insufficient financial support.
"We like to encourage both athletes and non-athletes to help support the cause of La Filipina in supporting Filipino sports teams," say Ms. Co.
The proceeds from this worthwhile project will aid selected sports teams to continue training for their chosen sport.
At present, La Filipina is supporting teams in various sports such as volleyball, basketball, Sepak Takraw, Dragon Boat, and dance. Aside from helping La Filipina's existing Sports Teams, they will also support the GBM Squad, a group of young athletes that focuses on running, from public schools of Manila, Valenzuela, and Quezon City.
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| The GBM Squad, together with the organizers of La Filipina Power Up Run |
The La Filipina Power Up Run offers various distance runs to choose from - 1.5K, 3K, 5K, and 10K. Race fees are as follows:
P500.00 - 1.5K
P550.00 - 3K
P650.00 - 5K
P760.00 - 10K
Corporate promo such as 10+1 and student discounts are also available. All runners will get a singlet, racebib, and finisher's medal, and La Filipina loot bag. There are also other fun activities during the run itself like inflatables, etc.
Registration is now open. Register at La Filipina's official Facebook page. You may also visit the official on-site registration partner, Chris Sports at the selected branches - Robinson's Place Ermita, SM Mall of Asia, SM Megamall, SM North-Annex, and Glorietta.
For more information about La Filipina's Power Up Run, you may contact Ms. Nikka Ramos of Aldenver Marketing, the official PR and Marketing Partner of La Filipina Power Up Run at 0927.848.4533 or 0918.813.3333. You can send your queries about the run at aldenver.veronicaramos@gmail.com. For other important annoucements or updates, visit La Filipina's Facebook Page.