Hope for Filipino Athletes with La Filipina's First Power Up Run

The maker of the only corned pork in the Philippines, La Filipina, starts the year 2020 by doing its first-ever Fun Run aptly titled "Power Up Run" on February 23, 2020, at Fort Santiago in Intramuros, Manila.

True to its brand name, the local brand of corned pork and luncheon meat products takes you to the historical landmarks of Fort Santiago and Intramuros not only to make it more interesting to the runners but also a unique way of promoting the Philippines' history and culture. This run is made possible in partnership with the Department of Tourism (DOT) and Intramuros Administration (IA).

Coming from the brand's tagline, "Power Up with La Filipina", Power Up Run encourages everyone to start your day right by eating protein-rich breakfast like La Filipina's Corned Pork or Luncheon Meat. These meals bring power to your performance whether you do a sport or any regular activity that you have for the day.

La Filipina products are protein-rich and infused with milk. Unlike other canned meat products, La Filipina products do not use any extenders and trans fats, making them healthier meal alternatives.

La Filipina understands that other than choosing a healthy meal, engaging in physical activities is vital to keep everything in balance. "The company values its consumers; thus, we give them an opportunity to be healthy in a fun way." tells Ms. Danika Co, La Filipina's Brand Manager.

Apart from promoting tourism, history, health, and fitness, the run's utmost goal is to extend help to aspiring Filipino atheletes and teams who possess enormous potential to represent the country in different sports; however, they could not do so due to insufficient financial support.

"We like to encourage both athletes and non-athletes to help support the cause of La Filipina in supporting Filipino sports teams," say Ms. Co.

The proceeds from this worthwhile project will aid selected sports teams to continue training for their chosen sport.

At present, La Filipina is supporting teams in various sports such as volleyball, basketball, Sepak Takraw, Dragon Boat, and dance. Aside from helping La Filipina's existing Sports Teams, they will also support the GBM Squad, a group of young athletes that focuses on running, from public schools of Manila, Valenzuela, and Quezon City.

The GBM Squad, together with the organizers of La Filipina Power Up Run

The La Filipina Power Up Run offers various distance runs to choose from - 1.5K, 3K, 5K, and 10K. Race fees are as follows:

                                              P500.00 - 1.5K

                                              P550.00 - 3K

                                              P650.00 - 5K

                                              P760.00 - 10K

Corporate promo such as 10+1 and student discounts are also available. All runners will get a singlet, racebib, and finisher's medal, and La Filipina loot bag. There are also other fun activities during the run itself like inflatables, etc.

Registration is now open. Register at La Filipina's official Facebook page. You may also visit the official on-site registration partner, Chris Sports at the selected branches - Robinson's Place Ermita, SM Mall of Asia, SM Megamall, SM North-Annex, and Glorietta.

For more information about La Filipina's Power Up Run, you may contact Ms. Nikka Ramos of Aldenver Marketing, the official PR and Marketing Partner of La Filipina Power Up Run at 0927.848.4533 or 0918.813.3333. You can send your queries about the run at aldenver.veronicaramos@gmail.com. For other important annoucements or updates, visit La Filipina's Facebook Page.

Celebrate World Egg Day with Eatlog Run 2019

In celebration of the World Egg Day, the Philippines participates in the annual commemoration via Eatlog Run 2019. Now on its fourth consecutive year, Eatlog Run continues to advocate one egg a day for good health. Eatlog Run 2019 supports local egg producers and continues to promote egg consumption.

Happening on October 13, 2019, at SM by the Bay in Pasay City, this family-oriented event brings in a new twist to its usual fun run as it introduces various egg dishes along the running course. This activity is a unique way to highlight egg as a healthy, nutritious yet affordable food choice.

Eggs are an inexpensive yet richest source of high-quality protein, other nutrients such as essential fatty acids, and micronutrients like vitamins and minerals, necessary for the body's nutritional requirement.

One of the vitamins found in eggs is Vitamin D. The egg yolk has high level of Vitamin D, that is required by the body to control the availability of calcium and phosporous that strengthens the bones. Sufficient levels of Vitamin D, likewise, provides immunity and cell repair to prevent stress and cancers.

Meanwhile, egg yolk's bright color is an indicator that an egg comes from a healthy hen. Aside from that, it contains high levels of carotenoids, that acts as antioxidants. 

DSM Nutritional Products, one of the major partners of Eatlog Run Year 4, is the global leader in quality vitamins. They offer Optimum Vitamin Nutrition (OVN), a DSM trademark for quality in terms of ensuring level of recommended doses of vitamin requirement for animals are adequate, allowing the animal to function in basic growth, health maintenance, and production performance.

DSM supports in healthy egg production by providing not only the common form of Vitamin D3 but also the absorbable form of Hrdroxy-D3 (HyD®) in egg layer diet nutrition. This delivers adequate levels in the systems of the animal that can be deposited to the egg. It also has nature identical Carophylls® that can help supplement carotenoids aside from the feedstuff.

Other than eggs' many health benefits, this run aims to uplift and empower our local egg producers. With the support of Department of Agriculture (DA), Bureau of Animal Industry, Department of Science and Technology - Food and Nutrition Research Institute, Philippine Association of Breeders and Layers, Inc. (PABLI), Philippine Egg Board Association, and DSM Nutritional Products, The Good Egg by Sarimanok; and other partners will help us better understand egg's contribution to the food and poultry industry.

DSM Nutritional Products is recognized by the International Egg Commission (IEC) as the first sole Value Chain Partner for feed additives and sustainability. This partnership is responsible for supporting sustainable egg production by promoting it as the lowest contributor to environmental footprints while being an affordable, safe, and accessible form of nutrition to all. This collaboration requires international cooperation with global organization to deliver United Nations Sustainable Development Goals, that will benefit the need of the growing population for food and help drive positive development in the egg industry.

In a report done by the Philippine Statistics Authority (PSA), it presented that egg-laying poultry segment has increased by 8.8 percent to 142,010 metric tons in the first quarter of 2019. The three highest regions that contributed to the increase were the CALABARZON Region, Central Luzon, and Central Visayas. According to the PSA report, these three regions comprised 60.1 percent of the total chicken egg production of the country. Nonetheless, there is an impending need to address low egg consumption in the country.

Apart from increased consumption and awareness on eggs' nutritional value, the proceeds of Eatlog Run will aid the following institutions - Save the Children and Armed Forces of the Philippines Educational Benefit System Office (AFP-EBSO), to continue their fight against malnutrition and send orphaned children to school.

Registration is now open for any of these categories with corresponding prices.

P600.00 = 3K Solo 

P2200.00 = 3K Egg Family (or group of four with at least 1 child)

P700.00 = 5K Solo

P1300.00 = 5K Buddies Double Egg Yolk

P800.00 = 10K Scrambled Solo

Race kit includes singlet, racebib, finisher's medal, and lootbags. For 10K runners, they get additional race belt.

On-site registration takes place at selected Chris Sports branches - SM North EDSA, SM Megamall, SM Mall of Asia and Glorietta. Online registration is available by visiting www.goorahna.com.

Students are also encouraged to join. They can participate in this run for a cause for a discounted price of P150.00. They will receive racebib and medal.

The annual Eatlog Run in the Philippines has been recognized by the IEC, a global organization that represents the egg industry. The World Egg Day celebration falls every second week of October.

Eatlog Run 2019 Major Sponsors:

• Department of Agriculture - Bureau of Animal Industry
• Philippine Association of Breeders and Layers, Inc. (PABLI)
• Philippine Egg Board Association
• DSM Nutritional Products
• Sarimanok Poultry Feeds

Eatlog Run 2019 Event Partners:

MX 3                        Salonpas                    Mogu Mogu                Hello Panda                

Bepco                      Goju                          Nature Spring            Curves

Blackwater               Pocarri Sweat            Allertin                      BiFruitas

SM by the Bay Amusement Park

Eatlog Run Media Partners:

Light TV - God's Channel of Blessings               Malaya Business Insight

Business Mirror                                               Manila Times

Saksi                                                              Dyaryo Bomba

Pilipino Mirror                                                 Bulgar

Wheninmanila.com                                         The Philippine Events

Pinoy Kami Online                                           DWBL

This event is organized by Aldenver Marketing, Inc.

For more information about Eatlog Run 2019, get in touch with Aldenver Marketing.

Ms. Nikka Ramos - 0927.848.4533 / 0998.956.5231 / aldenver.eventsmarketing@gmail.com

For updates and other important annoucement, please check Eatlog Run or Aldenver Events and Eggciting Adventure Family Fun Run Facebook Page.